What do you think is the most important part of your digital marketing plan is?
Is it the very pretty logo and the mood board curated by the best branding company? Or is it brand schemes, colors, personalization points, and value proposition? Perhaps. These are all things a business needs to brand itself. They need strategies to ensure, brand awareness, relevancy and build their brand image as well as brand associations. Hence comes the importance of digital marketing when it comes to building your brand.
Without the strategies of digital marketing aligning your branding objectives, customers will never have the true gist or understanding of your business. They will also be unable to form a proper connection. Digital marketing aims to generate profitable customers and build a relationship with them for a very long time. You cannot resonate with profitable customers of your market and niche without making your digital marketing strategies support the branding strategies. So what is the important part of your digital marketing strategy that ensures success and proper alignment with branding?
It is data-driven decision-making.
When finalizing your digital marketing plans, how much have you considered the customer’s point of view? Have you done any market research before including an exclusive strategy in the plan such as social media, SEO, and PPC? What’s the purpose of all strategy and how does your data decide which ones are the best strategies to be included and considered?
Customer data does a lot of things to your company. First of all, they are the key to improving and generating a high return on investment. Customer data shows what exactly they are interested in and what they wish to see more in the future. A well-analyzed data set on customer behavior and preferences can assist you in developing new product lines and do product extensions. You can also decide on proper pricing based on what you believe customers would be willing to pay given the value you provide in the marketing. The purpose of digital marketing is to convince your customer to buy a product. But you still cannot convince them to buy something they clearly have no interest in, no matter how beautiful it looks or how affordable it is.
Customer data is also a good way to improve the collaboration and team spirit in your company. Your employees are mor likely to be motivated and enlightened if they understand their customers as well. They can give better, fresh ideas to the team, contribute more, and even give insights. When we all have a common goal, productivity also improves hence the inevitable workout put and sales as well. Marketing is normally a creatively charged process and needs tons of collaborative effort. When we as retailers. Businesswomen and men, employees understand the consumer, we know how to create accurate and well-resonated marketing strategies as well.
It is 2021, and today, there is no excuse to making decisions based on blind belief. All of the decisions made in our digital marketing strategy should be derived from consumer data.